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starlecdenshal - Apparel Merchandising : The Line Starts Here
یکشنبه 28 تیر 1394  04:20 ب.ظ    ویرایش: - -
توسط: Billy Mckoy

Apparel Merchandising : The Line Starts Here by David L Wilson
Apparel Merchandising : The Line Starts Here
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Author: David L Wilson
Number of Pages: 512 pages
Published Date: 12 May 2014
Publisher: Bloomsbury Publishing PLC
Publication Country: London, United Kingdom
Language: English
ISBN: 9781609015398
File size: 43 Mb
Download Link: Apparel Merchandising The Line Starts Here
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Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.

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